D'Ieteren Automotive, the official distributor of the Volkswagen Group in Belgium, was looking for a team to act as an extension of their e-commerce team. With more than 220 years of history and 31 brands under one roof, digital consistency is not a luxury but a necessity. The group engaged iO for more flexible management of their digital content and brand websites.
Dedicated webmaster team as extension of e-commerce
Multi-brand website management for 8 automotive brands
One point of contact for developers, designers and marketers
Daily content management aligned with campaigns and brand identity
The challenge
How do you manage eight different brand websites, each with their own tone of voice, campaign calendar and technical requirements, without compromising on speed or quality?
The solution
A dedicated team of four webmasters, led by a project manager, who handles the complete daily digital content management and switches seamlessly between all stakeholders.
D'Ieteren Automotive x iO: pioneers of mobility, powered by digital
D'Ieteren is no ordinary car distributor. The company has existed since 1805 and has grown into a pioneer of sustainable mobility in Belgium, with more than 2,350 employees and a portfolio of 31 brands.
We are their dedicated digital partner for the management and optimisation of their brand websites. Our collaboration goes beyond individual projects: we think along on content strategies, solve technical challenges and ensure every brand site radiates the quality D'Ieteren's customers expect. This case highlights one part of that journey.
The iO team manages eight websites: Audi, CUPRA, SEAT, Volkswagen, Volkswagen Commercial Vehicles, Škoda, Porsche, Microlino, D'Ieteren Luxury Performance and Group Mobility Solutions.
Why multi-brand website management is a strategic choice
Every car brand has its own identity, target audience and tone of voice. For D'Ieteren, that means eight websites that must continuously perform: up-to-date content, flawless technology and campaigns that go live at the right moment. Building and maintaining that expertise internally is time-consuming and costly. D'Ieteren therefore sought a partner who masters this as a core competency.
One team, eight brands, zero noise
For this project we formed a team of four webmasters, led by a project manager who oversees and adjusts incoming briefings. The iO team's task is to manage daily responsibilities while maintaining an overview of the brands' digital content and their campaigns.
In total, six people work on the project: four webmasters, a project manager who follows up on incoming briefings and distributes tasks, and an account director responsible for client relations, team setup and financial aspects.
This team is a major asset for the group:
They know the CMS behind the websites inside out
They resolve technical issues quickly and efficiently
They navigate easily between all stakeholders: developers, designers, marketers and content experts
It takes more than one good idea to create a successful website. You've got to track your site's SEO performance, optimise the site's architecture, and align the content with campaigns. This is – and much more – the added value that an experienced webmaster brings to organisations.
Digital peace of mind in a complex brand landscape
By entrusting the complete multi-brand website management to iO, D'Ieteren's internal team can focus on strategy and brand experience. The dedicated webmaster team acts as a link between technology, content and campaigns, ensuring speed and quality go hand in hand. For D'Ieteren's customers, this means: brand websites that are always up-to-date, flawless and on-brand.
What we did
Content Management Systems (CMSs)
Webmastering & content management
