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How Alliander gained control of all its digital channels with a scalable Digital Experience Platform
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A future-proof digital foundation for a complex organisation
Organisations with multiple brands, target audiences and digital channels can quickly face fragmentation. If you run several websites and have varying needs across your target audiences and growing ambitions, it is difficult to maintain consistent, scalable communication.
For Alliander, which was facing all of the above, we developed a modular Digital Experience Platform (DXP) based on Sitecore. As the central digital foundation, it supports the ambition to operate as a single organisation with a shared architecture, consistent working methods, and uniform customer service across all channels.
As the first and most important application on this platform, we developed liander.nl. This website serves as the central starting point for customers and as the foundation for further rollout across other brands and channels.
Digital Experience Platform (DXP) development based on Sitecore
Headless and modular architecture strategy
Multi-brand and multi-channel platform integration
Scalable content and workflow governance
Self-service and data-driven customer interaction
The rationale for Alliander’s new digital foundation
Alliander plays a crucial role in the energy transition. The company is working towards an energy supply that gives everyone equal access to reliable, affordable and sustainable energy. However, the speed and scale of this transition require an organisation that operates decisively and works as a single entity. And not to forget: a digital environment that supports this way of working.
Therefore, Alliander needed a central foundation to help translate priorities across the organisation and to offer customers a consistent experience across all channels. The focus was on scalability, flexibility, and the ability to support multiple brands and value chains within a single platform.
Challenge
Find a way to support multiple websites, brands and target groups from a single cohesive digital structure, without compromising on relevance, ease of use and accessibility.
Solution
A modular Digital Experience Platform (DXP), based on Sitecore, where content and workflows converge and which can be easily expanded with new websites and brands.
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About Alliander
In the Netherlands, Alliander is shaping the future of energy by building, developing and managing energy networks. Through its infrastructure, more than three million Dutch households and businesses receive electricity, gas and heat.
With over 90,000 km of electricity grid, 40,000 km of gas network and approximately 10,000 employees, Alliander ensures a reliable, affordable and sustainable energy supply every day. As the largest division within Alliander, Liander serves as its network operator, responsible for connections and fault resolution.
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Working together on a scalable digital architecture
Our collaboration with Alliander began with customer research and data analysis, forming the basis for a future-proof architectural design. Based on these insights, we developed the DXP and guided the organisation and the brands in their digital development.
Within this architecture, we opted for a headless and modular DXP. This makes handling content, channels and technology more flexible and forms the basis for a future-proof digital environment.
The first application we built in this environment was liander.nl. It laid a solid foundation for the further integration of Alliander’s other brands and channels.
By focusing on modularity and scalability from the outset, we created not just a single website solution but a platform that structurally supports further growth.
“The energy transition calls for a platform that adapts and connects. With the DXP as our foundation, we are not merely creating a new website for Liander, but a scalable basis for all our brands. A single shared architecture that helps us combat fragmentation and deliver value to our customers more quickly and consistently.”
Joost van der Velde, Product Manager Online Channels at Alliander
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A single platform as the foundation for all digital channels
The Sitecore DXP brings content, technology and channels together within a single central architecture. This ensures consistency across all digital touchpoints and enables the management of multiple brands and websites from a single foundation.
Within the platform, liander.nl serves as Alliander’s primary communication channel and destination portal. The website is a user-friendly expert guide within the complex energy system. By guiding customers step by step along the way, they can easily find the right information and the underlying transactional environments. In doing so, we have paid particular attention to digital accessibility and e-inclusion in accordance with European standards.
By focusing on self-service, clear communication and integration with data sources, customers gain a clearer understanding of their personal situation, the progress of their work and the impact of their choices. This contributes to a consistent experience across all touchpoints.
Since its launch, the platform has been continuously developed. Together with Alliander, we are working in short iterations to expand, optimise and enrich the platform and the connected channels. These include corporate websites, careers portals and operational platforms.
Greater coherence, greater scalability and better experiences
With the new platform, Alliander offers a consistent and accessible digital experience via liander.nl. Customers are increasingly able to manage their energy affairs independently and receive better guidance when making choices within the energy system, even if they are less digitally savvy.
In addition, Alliander has gained greater control over its digital landscape. By working from a single, scalable foundation, there is greater coherence across technology, communication, and working methods. This helps them to respond more quickly to new developments and fulfil their social role more effectively.
Ready for a scalable digital foundation?
Do you work with multiple brands, target groups or websites and want to organise this in a sustainable and scalable way? With a modular Digital Experience Platform, we help organisations reduce complexity and realise their digital ambitions. Contact us and discover what this could mean for your organisation.