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Optimise your search and merchandising with Tweakwise

Many organisations struggle to guide users to the right products and content. Poor search experiences, irrelevant results, and lack of personalisation lead to lost revenue and missed opportunities.  With Tweakwise, we help you optimise on-site search, navigation and merchandising to guide customers to the right products faster and turn search behaviour into measurable business impact. 

  • Optimised on-site search and navigation

  • Personalised product discovery

  • Data-driven merchandising

  • Built to increase conversion and revenue

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Why choose iO as your Tweakwise partner?

Tweakwise implementation and setup

We implement Tweakwise tailored to your platform and product catalogue, ensuring seamless integration, accurate indexing and optimal performance from day one.

Search and navigation optimisation 

We improve search logic, filtering structures and navigation flows to deliver more relevant results and more intuitive user journeys. 

Merchandising and personalisation

We configure product visibility rules and personalisation settings based on user behaviour, business priorities and commercial goals. 

Data and performance analysis

We analyse search queries, click behaviour and conversion data to identify opportunities and continuously improve performance and conversion. 

Integration and ecosystem connectivity

We connect Tweakwise with your e-commerce platform, PIM, analytics tools and broader data ecosystem for maximum impact. 

The benefits of Tweakwise

Tweakwise gives e-commerce organisations the tools to take control of how customers discover products — combining advanced search, intelligent filtering and data-driven merchandising in one platform built for conversion.

Advanced on-site search and filtering

Tweakwise delivers fast, accurate and relevant search results, with flexible filtering options that help customers narrow down their choices without friction.

Personalised product recommendations

Tweakwise uses behavioural data to surface relevant products for each visitor, increasing the likelihood of discovery and purchase. 

Data-driven merchandising

Business rules and performance data work together to control product visibility, promotions and category layouts. 

Improved user experience and navigation

Intuitive navigation structures and relevant search results reduce frustration and keep customers moving through your store with confidence. 

Increased conversion and revenue

Better product discovery means fewer dead ends, lower bounce rates and more customers completing their purchase, with a direct impact on revenue. 

Continuous optimisation based on behaviour

Tweakwise learns from real search and click data, enabling ongoing refinement of results and recommendations as customer behaviour evolves. 

Certified Tweakwise partner

As a certified Tweakwise partner, we combine e-commerce expertise with data-driven optimisation to help organisations get the most from their search and merchandising capabilities. From implementation to ongoing improvement, we work alongside your teams to deliver measurable impact. 

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Would you like to talk about Tweakwise?

Mark Snijders

Mark Snijders

Commercial Director The Netherlands

Laust Jørgensen

Laust Jørgensen

Managing Director Denmark

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Ready to improve your product discovery?