Do you recognize this? Campaigns that take a lot of effort but don’t deliver the desired results. Or communication that doesn’t really connect with the student experience.
In this webinar, you’ll discover how real student insights and journey maps help you make sharper choices and strengthen your strategy.
Student insights as the foundation of your strategy
During this webinar, we’ll share how educational institutions use their student journeys as a management tool. You’ll learn which trends and developments matter, how to translate student insights into effective marketing and communication strategies, and how to bring teams together to truly put students at the centre.
After the webinar you will know:
The most important trends & developments in student journeys
Practical examples from other educational institutions
Tools and templates you can start using right away
How to break down silos and foster collaboration
A concrete step-by-step plan to strengthen your marketing & communication approach
Who is this webinar for?
This webinar is designed for professionals in the education sector who want to sharpen their strategy: marketing & communication managers, online marketers, content specialists, student recruitment teams (secondary vocational, universities of applied sciences, universities), and UX leads who want to achieve measurable results.
