Be the thing the algorithm can’t replace
When distribution becomes more automated, the idea has to work harder. The campaigns that cut through listen to what’s happening, spot the right moment and turn it into something people actually want to engage with.
Paul Edlund, Senior Paid Social Specialist at iO, will break down what’s actually changed inside the platforms. How AI driven formats work, what marketers are getting wrong, and what needs to change in how you run campaigns.
Stendahls’ PR Strategist and Project Manager Miranda Fredriksson will focus on the creative side. How to stay culturally relevant, build ideas that earn attention, and create content that spreads.
You’ll leave with a clearer picture of how media, creative and PR can work together as paid social changes.
Register now
What you’ll learn:
How AI is changing targeting and distribution in paid social
Why creative variety matters more as targeting becomes automated
How to spot opportunities worth acting on
How paid media, creative and PR can work together from the start
Practical examples you can take back to your own work
Who should attend this webinar?
If you work with paid social, creative or PR and want to understand what AI driven distribution changes for your work, this webinar is for you.
Paul Edlund
Senior Paid Social Specialist, iO
Miranda Fredriksson
PR Strategist and Project Manager, Stendahls – part of iO
