Partena Professional's website attracts plenty of visitors. People dream of starting their own business. But not every dreamer becomes a customer. Despite high traffic, Partena Professional wasn't seeing growth in their customer base. The challenge: how do you distinguish determined entrepreneurs from those who are just exploring? Together, we developed the success scan, a lead generation tool that profiles visitors based on their entrepreneurial readiness. The result: a lead segmentation tool that filters high-quality leads from the crowd and enables targeted remarketing.
Interactive lead qualification through a success scan
Four entrepreneur profiles: dreamer, thinker, builder, entrepreneur
Lead scoring quiz based on business readiness questions
b2b lead filtering for optimal lead generation
Retargeting and remarketing enabled by lead segmentation
The challenge
How do you filter high-quality leads for optimal lead generation when your website attracts many visitors but few convert to customers?
The solution
A success scan that gives insight into a lead's entrepreneurial profile, distinguishing serious entrepreneurs from dreamers through interactive lead qualification.
Partena Professional x iO: finding the right leads together
Partena Professional supports and advises entrepreneurs in many ways. Day in and day out, they help aspiring entrepreneurs turn their dreams into successful businesses.
As their partner, we focus on lead generation. The central question: who is Partena Professional's perfect lead? Serious entrepreneurs who are ready to act. And how do we distinguish them from dreamers who are still exploring? We developed an accessible lead generation tool to answer that question.
Why high traffic doesn't equal high-quality leads
Setting up a business and calling yourself an entrepreneur: it's a dream for many. That's why Partena Professional's website attracts heaps of visitors. But dreaming about entrepreneurship and actually starting a business are two different things.
Partena Professional needed a way to identify which visitors were ready to take the next step. Without that insight, marketing efforts were spread too thin across an audience that included both determined entrepreneurs and casual browsers.
How the success scan works as a lead scoring quiz
The success scan asks visitors pointed questions about their entrepreneurial readiness. "Did you take the competition into account? Are you aware of the social contributions? Do you have an accountant?"
Based on their answers, the lead generation tool assigns visitors one of four profiles:
A dreamerA thinkerA builderAn entrepreneur
This interactive lead qualification approach lets entrepreneurs test how far along they are in their entrepreneurial journey in a playful way. And it gives Partena Professional clear insight into who they can work with.
Lead segmentation that enables targeted remarketing
The profiles help Partena Professional segment leads effectively. Builders and entrepreneurs are ready for direct engagement. But what about dreamers and thinkers?
They're not discarded. Dreamers and thinkers can grow to become builders and entrepreneurs. That's why we send them emails filled with tips and encourage them to rely on Partena Professional's services: informational sessions, starter guides, and more. This b2b lead filtering approach ensures no potential customer is lost, just nurtured until they're ready.
Returning visitors signal growing awareness
Does an online scan actually work as a lead generation tool? Yes. The success scan serves as the perfect filter for Partena Professional to find their most interesting leads. It also enables remarketing to visitors who showed initial interest but weren't ready to commit.
The success scan attracts many returning visitors. People come back to retake the scan as their entrepreneurial plans develop. This indicates growing awareness and increasing readiness, valuable signals for Partena Professional's sales and marketing teams.
A bridge between dreamers and determined entrepreneurs
The success scan has become the perfect filter for Partena Professional to identify high-quality leads. By profiling visitors into four entrepreneur types, the lead segmentation tool enables targeted communication that matches each person's readiness level.
For determined entrepreneurs, Partena Professional can engage directly with relevant services. For dreamers and thinkers, the tool creates a nurture path that keeps Partena Professional top of mind as they develop their business plans. The returning visitors demonstrate that the scan builds ongoing engagement, not just one-time interactions.
We're proud to be the bridge builder between Partena Professional and the dreamers, thinkers, builders and entrepreneurs of the world.
