Husqvarna Forest & Garden's digital platform wasn't keeping pace with their global growth ambitions. Content management across 90+ markets was slow, teams struggled to collaborate efficiently and the potential of online sales remained untapped. Husqvarna needed a partner who could handle technical complexity while understanding how to build a consistent brand experience at global scale. Together, we developed a global e-commerce platform for outdoor power equipment that integrates commerce, content and brand identity into one scalable solution.
Unified design system for consistent brand experience across 90+ markets
Integrated b2b and b2c e-commerce via Salesforce Commerce Cloud
Content governance frameworks for efficient management in 45 languages
Synergies leveraged between Forest & Garden and Construction divisions
WCAG 2.1 AA compliant for maximum accessibility
Delivered ahead of schedule and under budget
The challenge
How do you build a platform that serves 90+ markets and 45 languages without compromising on brand experience or user experience? Husqvarna's existing infrastructure couldn't keep up with global ambitions: content management was slow and e-commerce remained underutilised.
The solution
A multi-platform ecosystem featuring a new design system, integrated commerce via Salesforce Commerce Cloud and robust content governance in Sitecore XP. Everything runs on Azure for maximum scalability and reliability.
Husqvarna x iO: building scalable digital growth together
Husqvarna Group is a global leader in outdoor power products: from chainsaws and robotic lawnmowers to professional construction equipment. Operating in over 100 countries, they serve both professionals and consumers who expect premium quality online and offline.
We worked closely with the Forest & Garden and Construction divisions. By leveraging synergies between both teams, we accelerated delivery while maintaining consistency across their entire digital landscape. From UX research and brand identity to component libraries and content frameworks: every step was a shared effort.
Why fragmentation slows global growth
When Husqvarna approached us, the challenge was clear: the existing platform couldn't keep pace with their ambitions. Content management across 90+ markets demanded too much time from editors, while sales and marketing teams couldn't collaborate efficiently. Meanwhile, the potential of integrated e-commerce remained untapped. The strategic need went beyond a technical upgrade. Husqvarna wanted a platform that connects teams worldwide, keeps brand experience consistent and lays the foundation for scalable online sales.
One design system for consistent brand experience
Why invest in a unified design system? Because brand recognition starts with consistency. Together with Husqvarna, we developed a complete brand identity and design system: guidelines, reusable components and a brand portal that gives teams across all markets a shared toolkit.
This means a customer in Sweden gets the same premium experience as a professional in Brazil. Consistency without delays, because all building blocks are immediately available.
We also conducted UX research and interaction design for an experience that works across devices and languages. Not just for end users, but also for the editors who work with the platform daily.
Salesforce Commerce Cloud: the engine for global e-commerce
The new platform needed to support both b2b and b2c transactions. Professional customers have different needs than consumers, but both expect a seamless buying experience.
By integrating Salesforce Commerce Cloud, we unlocked Husqvarna's online sales potential. The platform now connects professional and consumer customers to the right outdoor power equipment quickly. Commerce is no longer a separate component, but woven into the complete digital experience.
Content governance that scales across 90+ markets
With 45 languages and 90+ markets, content management can quickly become a bottleneck. We built robust content governance frameworks in Sitecore XP that address this challenge at its root.
What this means in practice:
Editors work more efficiently through standardised workflows
Local teams can respond quickly to market-specific opportunities
Central control over brand guidelines remains guaranteed
Updates that previously took days now happen in hours
Synergies that accelerate delivery
By collaborating with both Husqvarna divisions, we significantly reduced development time. What would normally be duplicate effort became one coordinated push. This delivered not only time savings, but also consistency across the entire digital landscape.
The project was delivered ahead of schedule and under budget. Proof that close collaboration and shared ambition lead to exceptional results.
Working together felt like a genuine partnership. Every step was a shared effort, and the final result reflects what we accomplished together.
A global e-commerce foundation for outdoor power equipment built for worldwide growth
With integrated commerce now live, Husqvarna has a direct channel to both professional and consumer customers. Content updates that once took days now happen in hours. Marketing teams have the agility to respond to local opportunities in real time, while brand experience remains consistent worldwide.
Sales are growing, the site performs twice as fast and the platform is built to scale with Husqvarna's ambitions. With a solid foundation in place, the company is ready to expand functionality, explore new markets and continue optimising the customer experience.
