Bebat, Belgium's authority on battery declaration and collection, faced a growing challenge. Two distinct user groups, participants and collection points, each had different needs, yet the existing digital tools forced them through separate, clunky systems. Users with multiple roles needed multiple accounts. Bebat asked iO to design a unified selfservice portal that brings all roles together, simplifies access, and creates a smoother experience for everyone involved. Together, we built MyBebat: one platform, one login, every role.
Multi-user selfservice portal with single sign-on (SSO)
Role-based access for participants and collection points
UX-driven transformation of a fragmented digital landscape
Strategic partnership built on trust and transparency
Future-proof architecture with achievable milestones
The challenge
How do you serve two fundamentally different user groups through one platform? Bebat's participants need to declare batteries and manage compliance. Collection points need to arrange pickups and track volumes. Users with both roles were stuck juggling multiple accounts and interfaces.
The solution
MyBebat: an integrated selfservice portal with role-based access. One account, one login, all functionalities. The platform recognises each user's roles and adapts the experience accordingly, removing friction and enabling faster, more intuitive self-service.
One step back, three steps forward
Bebat has been Belgium's reference for battery declaration and collection for over 25 years, ensuring compliance with European directives and making sustainable battery management accessible for businesses across the country.
We partner with Bebat as their trusted strategic partner for digital branding and platform development. Our collaboration started with a thorough strategic phase: weekly alignment sessions, in-depth UX analysis, and a shared commitment to getting the foundations right before building. This case is one chapter in an ongoing partnership where we help Bebat make sustainable decisions that serve both current needs and future ambitions.
Why fragmentation was holding Bebat back
Bebat serves two distinct audiences: participants (companies that declare batteries) and collection points (locations that gather used batteries). Each group has fundamentally different tasks, workflows and information needs. The old digital setup reflected this split: separate tools, separate logins, separate experiences. For users who operate as both participant and collection point, the fragmentation meant duplicate accounts and constant switching. The result: frustration, inefficiency, and a user experience that didn't match Bebat's reputation for service.
Designing for roles, not just users
The core insight driving MyBebat is simple: users aren't one-dimensional. A single person might manage battery declarations for their company in the morning and arrange a pickup at their collection point in the afternoon. The platform needed to recognise this reality. We designed a role-based access system where one account can hold multiple roles. The interface adapts dynamically: users see only what's relevant to their current task, without losing access to their other responsibilities.
From strategy to structure: building the right foundations
Before writing a single line of code, we invested in a thorough strategic phase. Weekly sessions with Bebat's team helped us map user journeys, identify pain points, and prioritise features. This wasn't about building fast; it was about building right. The result: a clear product vision, a realistic roadmap with achievable milestones, and shared confidence in the direction. When development started, everyone knew what we were building and why.
A platform that grows with Bebat's ambitions
MyBebat isn't a one-off project; it's a foundation for Bebat's digital future. The architecture supports future extensions, from new user roles to additional services. By combining ambition with feasibility, we gave Bebat a platform that solves today's challenges while remaining flexible for tomorrow's opportunities. iO experts from strategy, UX and development continue to work alongside Bebat's team, ensuring the platform evolves in step with the organisation.
At Bebat, we work with a small, highly driven marketing team, which makes strong partners invaluable. The iO team quickly felt like an extension of our own team: they challenged us, brought new perspectives and helped us raise the bar even higher.
From fragmented tools to frictionless selfservice
MyBebat transforms how Bebat's users interact with the organisation. Participants and collection points now access all services through one intuitive portal, with a single login that recognises their roles and adapts accordingly. The days of duplicate accounts and scattered interfaces are over. For Bebat, the platform reduces support overhead and strengthens the relationship with both user groups. For users, it means less hassle, faster task completion, and a digital experience that finally matches their expectations. The partnership continues, with iO supporting Bebat's ongoing digital evolution.
