Our GEO services
GEO audit and baseline measurement
Before you can optimise GEO visibility, you need to know where you stand. We conduct a complete GEO audit (an analysis of your content, technical structure and visibility in AI search engines) and translate the findings as an action-oriented priority list.
LLM tracking and monitoring
Brand visibility in AI-generated answers changes constantly. We build an automated tracker that runs branded and unbranded prompts weekly across multiple LLMs, so you can act on trends rather than isolated snapshots.
Technical GEO implementation
Structured data (Schema.org FAQPage, SameAs, llms.txt) is one of the most direct technical means to become citable by AI search engines. We implement, test and monitor these elements across your digital environment.
GEO content strategy
AI search engines cite content that is clear, authoritative and answer-focused. We help you adjust your content strategy: which pages to rewrite, which FAQ structures to add and how to build authority on the topics that matter commercially.
AI impact and attribution
Understanding how AI search affects your traffic, conversions and channel mix requires measurement infrastructure that most organisations don't yet have in place. We build that infrastructure and help you interpret what the data means commercially.
Let's discuss your GEO needs
Our approach to generative engine optimisation
GEO is not simply SEO with a different name. It requires a different way of thinking about content, authority and technical structure. The criteria for being cited in AI-generated answers are different from the criteria for ranking in a traditional search result. Our approach is built on real client data, from measurement and optimisation to continuous monitoring.
Measure before you optimise
Only when you know how visible your brand is in which AI search engines, queries and languages can you prioritise meaningfully. We analysed GA4 data from more than 1,400 client websites in the Netherlands and Belgium. The findings: 182% growth in LLM traffic in the first half of 2025, ChatGPT responsible for 85% of all AI search traffic, and organic traffic 7.8% lower than 2024. That evidence forms the basis of every GEO project.
Technical and content optimisation work together
GEO works on two levels: technical citability (structured data, llms.txt, site architecture) and content authority (answer-focused content, depth, authoritative sources). Both layers are essential. A strong technical foundation with weak content won't work, and vice versa.
Continuous monitoring that learns
AI search engines update their models, competitors emerge, and search behaviour shifts. We keep your GEO position up to date via automated weekly LLM tracking, so you act on trends, not surprises.
Why work with us?
Measured impact, not assumptions
After the launch of Google AI Overviews, Hypotheekwinkel saw an immediate impact: 50% fewer organic sessions and 80% less commercial search traffic — but a 12% higher conversion rate among the visitors who remained. We quantified that impact as one of the first agencies in Europe. That evidence is the foundation of our GEO approach.
Continuous insight that enables better decisions
Suzuki's weekly LLM tracker runs in production — 120 to 130 prompts per month across three AI search engines in Dutch and French. The result: continuous insight into how the brand appears in AI-generated answers, data-driven content priorities and a measurable basis for evaluating optimisation impact.
From GEO advice to implementation
We don't just advise on structured data and llms.txt: we implement, test and monitor it too. For Audi.be, De Heus and others, we have delivered GEO technical improvements live, not just recommended them.
GEO and SEO as one integrated approach
GEO doesn't replace SEO; it complements it. We manage both and ensure your traditional search position and your AI visibility reinforce each other, rather than competing for the same authority and content resources.
Proprietary dataset of 1,400+ client websites
We are one of the few agencies in Europe with our own dataset on AI search traffic. We analysed GA4 data from more than 1,400 websites in the Netherlands and Belgium and published the results. That data backs our GEO recommendations with evidence, not assumptions.
